pros and cons of each idea

The Antarctic idea















This would be done in animation.

Pros; Keeps with corporate identity
        Quite funny as well so it would appeal to the target audience
        If its shown in winter it would be relatable or even Christmas
Cons; It would be to difficult to do in animation or real life footage
          Might drag out for to long (ten seconds might not be enough)
          Because of its context this ident may alter the logo of E4 and this will not stick with corporate identity.

Fat man and Burger idea

This would be done in real life footage because it would be easy to do and animation would just be pointless.

Pros; This would be easy to do
         Sticks with corporate identity
         The onions and the mayonnaise would be quite clever to make an E4 logo.
Cons; The burger would cost money.
          We will have to have permission from the Cafe to do this.
          Might be difficult to sort the onions and mayo.

Two people playing catch idea

This would be done in animation as it would be impossible to obtain a large E4 sign and hang it of the roof.

Pros; It would be funny.
         Relatable because we've all been hit with a ball in the face.
         The large E4 sign will constantly attract attention and so it sticks with corporate identity.
Cons; Would be difficult to do on Stick Pivot.
          Might be longer than ten seconds.
          It will take a while to make and I don't know if your able to put an E4 logo in the video