E4 Style
guide
1. The logo
2. The logo position
3. Colour
4. E4 wording
5. Font
6. Size
7. Headline colour
The logo
The logo position
My logo will always appear in the given colors unless
it is plastered over a program it will then appear in a subtle black and white,
placed in the bottom left corner of the screen so it doesn’t draw the attention
away. The lettering can never be transparent otherwise you wont see the e4
logo. The logo’s lettering and number should at no time be coloured in and
should always stay in the college type printing.
The logo should always be 8mm, and no bigger. The
position of the logo should never be centered on the brick wall and should
always stay a little of center.
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This is how large the
logo should be.
Colour
The lettering should always appear in that font, and
should never be fully coloured in. There should always be a empty border so it
doesn’t appear to be confused with the brick wall behind it. During programming
the brick walls can be transparent.
E4 wording
There should be no
spaces between the E and the 4, and the 4 should always appear as a number and
not written. The correct logo is E4. Not, Efour or E4.
E4 uses college
font for all their logo’s and brand identity. The size of the font should never
appear smaller then 5pt and there is no maximum to how large it can be.
The font size
should always appear just a little bigger then the leading, the head of the E
should just be higher then the 4. All of our advertisements for programs should
appear in the given font size and style.
Font
The font used for this logo is college style. At no
time should this font be smaller then 8mm. It can only be enlarged if the wall
is also enlarged so it fits.
Size
The font size
should always be bigger then the leading number 4, but not by too much. At
least 30pt for font and 27pt for the leading.
Headline colour
The headline colour should always be black or purple.
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