ident analysis

Ident Analysis 



An ident is a short clip, usually ten-fiteen seconds long, which is shown inbetween programming to advertise what channel the audience are watching and to advertise their channel. It allways appeals to the target audiance with teh use of sounds, music, colours and animation. Usually the idents are very similar, and use a sort of mascot so as not to alienate the audiances. The ident also resembles the channels corporate image or logo.

 This is the ident for CBBC. The use of colours that are bright and primary relate to the target audiacne of young children and is also not to complicated. The colouring of the white CBBC part of the ident makes the logo stand out from the rest and the smaller BBC logo which is more formal so they didnt want to show it to much but had to to show the audiance that this shannel is owned by BBC. the use of font for the logo is modern and serif font, similar to bubble writing, which is used often by kids. the shadowing of the font also makes it pleasing to look at. the msuic used for this ident is also simple and catchy. They broadcast shows such as; Tracy Beaker returns, Dani's house and a host of other kid shows that appeal to the target audience and suit the ident. These programs are good to show because they are aimed at kids. Unlike the others, the programs used by BBC wouldn't work because they are aimed at older audiences and the comedy programs used for e4 would be considered to rude. some programs such as Tracy Beaker does deal with problems in care and unhappiness but deals with it very subtly. The use of animation in this ident makes it more child like and therefore was the correct choice. The music used for this ident is very catchy and simple, easily recognizable by children and suits this fast paced stuff thats going on in the short clip. the sounds of what's actually happening in the clip does over power the music though. The car in it seems to be very loud. The camera is used very well. It will show a part of the main object in the clip and zoom out to see what its doing and show its full body. The main object in the clip is always almost coloured in green and this keeps the corporate identity.

This ident appeals to the target audiance. The BBC usually appeal to the teen-adult-older persons audiance. The setting is calm and sophisticated which appeals to the audiance. The use of red worn by the monks also matches their corporate colour and identity. The use of the colour red is also signifiant as the channel is a british channel and red is the prominent colour for the flag of St. George It is also aesthiticly pleasing to see their reflections cast in the pool beneath them. The BBC is the home of mostly british channels. Such as; Eastenders, Antics road show, Panorama. some of these shows are to entertain. For example eastenders portrays the life of average people in London and the troubles that face young parents and also abuse, after the show BBC usually provide a small broadcast showing the number of a hotline that people can ring if they are experiencing these problems, this works well and builds a kind of bond or commitment to the channel. The people in this ident are real and not animated but i do think they are in front of a green screen, this is well done though and not to obvious. They could be in a real location but I doubt they would pay to much for an ident. The camera in this one starts of in the same way as the CBBC one does. Through the camera you cant see a lot of what is happening till it begins to zoom out revealing a group of men and woman dressed in red, the camera also seems to be following them as the monks move. the sound is very eerie and is native to their surroundings, the music stays mostly the same throughout.      

This ident is for the channel e4. The use of the colour purple appeals to the audience because purple on TV, especially that shade is connected to the logo e4. They want to keep back their laid back take on things so don't make it to plain or to formal. It also appeals to the audience because of the comedy section of it, the use of random props and things happening makes it comical. E4 hosts shows like; the big bang theory, ugly betty, how i met your mother, one tree hill, 90210. These programs are aimed at young audience as they have a young cast and show problems that affect most young people. This ident is all animation, this is done for a reason. Because it shouldn't seem to formal and a lot of the things showed in this ident would be impossible. E4 is very creative in the way they made the music for this ident. Instead of a song or a tune they have mixed in various sounds from the different things happening around the ident. The ducks, fire, things moving and closing all mix together and make a tune almost. The camera at firsts pans around the room, which seems normal and then turns into chaos, editing to different situations, till it is all done and it shows what has happened, revealing the random things and the E4 sign which boldly stands out in lights, this is important to remind their audience of the channel.