BBC logo history.

The first attempt at a proper brand image came in 1953, when Abram Games was commissioned to design an on-air image, probably hastened by the imminent arrival of commercial competition. Games, who designed the logo for the Festival of Britain in 1951, created the logo nicknamed the 'Bat's wings' logo, an elegant and rather ethereal image which captured the spirit of the times. In reality, it was an elaborate mechanical brass contraption, with a tiny spinning globe in its centre for BBC Scotland, the spot in the middle was replaced by a lion. The channel's most famous emblem, the globe, appeared in its first guise on 30 September 1963. The first such indent featured the continuity announcer speaking the words 'This is BBC Television' over a spinning globe while a BBC TV caption would appear.