Research Proposal

Research Proposal

To:  Ms. Moore            

From:            Murat Kurt

Date:  15^th October 2012

Subject: Research Proposal

Proposed Research Topic:

What type of animation (real life, CGI, cartoon) appeals to the target audience more? Which music and colours is also the most effective in doing this too? To do this I will have to understand the corporate identity and how the audience view this company so as not to alienate them from it.   

Purposes:

I except to accomplish a good understanding of what are audiences want and how we can provide this for them correctly and cheaply. I expect to make the corporate identity much clearer to the audience. I hope to accomplish a clear and interesting ident that can grab the audience’s attention.  

Background

I know that animation and CGI are widely recognised to appeal to the target audience of 216-34 year olds because they have been used by many successful channel’s whose target audience is 16-34 year olds so the ident will most likely. The music used for most ident’s are modern and listened to by the given age group so I will use modern music. What I need to know is what colours or animations appeal to the target audience the most.    

Scope:

I will invest time in research throughout the given time. I will conduct five surveys and ten interviews to get a good idea of what the audience want and how we can get it to them.       

Method: 

First I will begin to analysis idents from different channel with the same target audience, and understand what they do that appeals to the audience. I will analysis channels such as E4, VIVA, and MUSIC. Then I will begin to interview people who watch the channel regularly and take he feedback to get a better understanding of our target audience. I will then begin a survey to get an even better understanding of what we are doing right and wrong.

Timetable:

Prepare proposal by: 16/10/2012       

Complete literature review: 24 October

Complete fieldwork by: 14/11/2012

Complete analysis by: 16/11/2012

Give presentation on: 23/122/2012

Complete final report by:21/11/2012           

Limitations:

Because e4 will have so many viewers it will be impossible to question all of them so i only have a small understanding of the ident. maybe because Scottish and Irish people have different tastes to english people the results may not satisfy people over seas.