Tuesday 5 February 2013

Development Into Suits Of Ideas

Original idea
The original idea was a fat man eating a burger- mayonnaise and purple onions fall out of the back of it and onto the plate, forming the E4 logo. 
Idea two
I expanded on this idea by making a few changes-but the main idea is still central to the ident. The man orders a burger when the burger comes he checks if it has a pickle inside of it. It does but he also sees the E4 logo (made of purple onions and mayonnaise). He throws the pickle away and the E4 sign is revealed in full. 
Idea three
My third idea was the most derivative one and moves further away than the other from the central theme. When the man orders the burger it comes. The man is wearing a white tank top with loads of food stains around it. When the man takes a bit of his burger; his stomach starts to vibrate then begins to illuminate; and then the E4 logo shines through his top.

All of these idents' work well in conveying the message, in a short amount of time (ten seconds), to the audiences...

Original;

Pros; The idea has never been done before. It's clear and not derivative.
Cons; Could be difficult to get permission from restaurant/cafe. Could be difficult to make the E4 logo using organic material.

Second Idea; 

Pros; The idea hasn't changed much from the original, it still has the concept of creating the E4 logo using organic material.
Cons; Again it would be difficult to make the E4 logo using organic material.